My mission is to close the gap between what teams want to build and what actually ships — by bringing clarity to complex decisions, structure to ambiguous problems, and honest thinking to every trade-off along the way.
My Story
I have spent the better part of two decades at the intersection of product, engineering, and strategy — working across energy, medical technology, and AI — and the same challenge keeps showing up: smart teams with good intentions, building the wrong thing, in the wrong order, without enough clarity on the risks until it is too late.
That experience — leading platform architecture at Philips, delivering complex medical devices to the market, building AI products, and training teams in structured product development — shaped how I think about what good product and architecture work actually looks like. Not perfect. Not over-engineered. Just clear, deliberate, and defensible.
I now bring that thinking to founders, product leaders, and technical teams who are moving fast and need a trusted thinking partner — someone who has been in the room where the hard calls get made, and can help you make them well.
Expertise
Product Strategy & Roadmapping - From defining KPIs and OKRs to securing stakeholder buy-in and shaping portfolios, I have led product decisions across hardware, software, and AI — at global scale and early-stage.
System Architecture - I design and review system architectures that balance near-term delivery with long-term scalability. My background spans complex electronics, battery platforms, medical devices, and AI/ML-based forecasting systems.
Delivery & Risk Management - End-to-end accountability for product delivery — including traceability, verification and validation, and compliance with medical device and risk management standards — has shaped how I approach delivery risk in any context.
Industry & Domain - I have worked across energy technology, medical devices, and AI products — giving me a cross-domain perspective that m
Research
My work is grounded in evidence and rigorous thinking. I have published research through IEEE on PV array optimisation and smart EV charging — early work that reflects a long-standing interest in systems thinking and data-driven decision making.